Why We Don’t Do Black Friday – And What We Choose Instead. Every year as Black Friday approaches, inboxes fill with flashing discounts, countdown timers, and pressure to buy fast, buy cheap, buy more.

1. We Believe in Slow, Thoughtful Gifting

Our products aren’t pulled from a warehouse shelf. They are designed, laser-cut, engraved, hand-finished and packed with care in our small UK studio.

Every personalised card, bauble, keepsake or gift tag is made with intention — not rushed, not mass-produced. Slow, meaningful gifting shouldn’t be forced into a 24-hour flash sale.

2. Sustainability Matters More Than Ever

Black Friday encourages over-consumption and fast-throwaway trends.Our approach is the opposite.

We create sustainable wooden keepsakes designed to last for years:

• personalised cards that become mementos

• Christmas baubles that return to the tree annually

• thoughtful gifts that are treasured, not discarded

By avoiding artificial sales pressure, we stay true to our eco-focused values.

3. Everything Is Individually Made to Order

We don’t hold huge piles of stock.Each item is made just for you, with the name, date, zodiac sign or wording you choose.

A made-to-order process means every piece receives personal attention — not factory speed. Discounting craftsmanship undermines the time, skill and materials that go into every design.

4. Quality Over Quantity

Black Friday can make gifting feel rushed and transactional. But the heart of our business is creating gifts that feel personal, emotional and lasting.

We’d rather give you:

• thoughtful designs

• beautiful materials

• careful packaging

• a keepsake that becomes part of your family’s story

…than chase a shopping frenzy.

5. Supporting Small Businesses Means Supporting Real People

When you shop with us, you support:

• independent craftsmanship

• sustainable production

• a business that truly values each order

We don’t inflate prices to slash them later. We price fairly, honestly and consistently — all year round.

What We Do Offer This Season

Even though we skip Black Friday, we do offer something special:

• beautiful, meaningful personalised gifts

• handmade quality

• eco-friendly materials

• small-business care

• something that feels thoughtful instead of rushed

The things that matter most don’t need a discount tag.

❤️ Thank You for Choosing Handmade

By supporting makers who produce with heart instead of haste, you help keep craftsmanship, creativity and sustainable gifting alive.

And we’re so grateful.